Genki Forest is a Chinese beverage company that focuses on sparkling water. Its products are calorie-free and low in sugar.
Founded in 2016, it is the fastest-growing brand in China. Its motto is “0 sugar, 0 calories, 0 fat”.
The company places a premium on data-driven, high-tech manufacturing. It used to rely on Original Equipment Manufacturers (OEMs), but has since built five factories and gained control of its production lines. This allows the company to create its beverages without preservatives.
High-tech manufacturing
High-tech manufacturing is a subset of the manufacturing industry that focuses on products incorporating advanced technologies. It encompasses a wide range of industries, but generally includes components for personal and commercial computers as well as other technology-related items.
The definition of high-tech has evolved over the years, as new technology and industries advance at a fast pace. In order to stay competitive, high-tech companies must adopt state-of-the-art software that can bind every related operation together and help them produce high-quality products at a rapid pace.
Several studies have shown that industrial R&D performed by high-tech firms has spillover effects on other commercial sectors. These effects include improved productivity and increased business expansion. They also result in higher compensation for workers in the high-tech sector (Nadiri 1993 and Tassey 1995).
Zero sugar
Genki forest is a Chinese beverage brand that offers sparkling waters, teas and milk-based drinks. Its “0 sugar, 0 fat, 0 calorie” flavored beverages have been especially popular among younger consumers.
It was able to become China’s fastest growing beverage company because it found a niche market by centering its entire strategy on the sugar-free, calorie-free market. Previous beverage companies entered the sugar-free market through subsidiary brands, as Coke did with Diet Coke, but Genki Forest grew by focusing on a niche audience that is becoming increasingly health conscious.
Genki forest has been selling its zero-sugar products in over 40 countries around the world, including the US, Japan and Australia. Its products are especially popular with Chinese Generation Z and Millennials who are looking for healthier consumer goods.
Zero calories
Genki Forest’s drinks are crafted to provide a low-calorie, healthy alternative to other sodas. Their flavored sparkling water comes in a variety of flavors and contains 0 calories, 0 fat, and 0 sugar.
In contrast, other soft drinks contain high-calorie and sugar-filled ingredients that can lead to weight gain and poor health. In order to avoid this, Genki Forest uses erythritol, a natural sugar substitute that is high in dietary fiber and Vitamin C.
Genki Forest has become a popular brand among younger consumers who are looking for healthy alternatives to the fizzy, sweet, calorie-rich sodas that dominate the Chinese beverage market. Its motto, “0 sugar, 0 fat, 0 calories,” has gone viral and helped the company surpass Coca-Cola and Pepsi in sales during major online shopping festivals.
Zero preservatives
Genki Forest’s internet-centric approach to marketing and sales channels has enabled the company to reach young Chinese consumers who are mobile savvy. Its data-driven, high-tech manufacturing has helped it develop sparkling water without the use of preservatives and dramatically reduce production costs and capacity.
The tech company’s founder, Tang Binsen, has proven his entrepreneurship skills with a number of crossover ventures, including gaming studio ELEX Technology and consumer products firm Challenger Capital. His cross-industry expertise has enabled Genki Forest to materialize its bold strategies and operations, with an ambitious sales target and frequent product launches and iterations.
The company’s data-driven, high-tech manufacturing allows it to rapidly iterate products to suit consumer preferences. However, this also places a heavy burden on the company’s R&D expenses as it strives to retain its products’ quality and integrity.
Healthy lifestyle
A healthy lifestyle includes a range of factors, including exercise, mindfulness practices like meditation and yoga, eating a balanced diet, and getting enough sleep. These can help reduce stress, boost energy levels, and improve moods.
The Japanese government even has a term for it: shinrin-yoku, which translates to “forest bathing.” It’s known that forests can help improve your health in a number of ways. One study showed that forest environments can lower cortisol, blood pressure, and pulse rate compared to city environments.
Genki Forest is a brand that promotes a healthy lifestyle through its drinks. Unlike other soft drinks, which use artificial sweeteners or low-quality ingredients, it uses erythritol, which is a natural sugar alcohol derived from vegetables and fruits. This helps its products to be healthier without sacrificing taste.